Jane Cole, Managing Director for Blackpool Transport, was appointed bus sector champion for disability in 2016 with the aim of improving accessibility for all within the bus and tram industry. The challenge, was to share and develop industry leading best practice to better understand a customer’s needs.
We all have a duty to deliver an excellent service to every customer, regardless of their requirements. Our model looks to understand these requirements and cater for them at every touch point along the customer journey.
It goes far beyond a wheelchair accessible bus. We strive to embed understanding and change behaviours in our people to provide an accessible transport system for all.
