Around a third of our customers travel by using the Blackpool Transport mobile app. We have a 50/50 split between local users and those who are visiting the resort on holiday.

Working with Disability First and acquiring funding with them, we identified an opportunity to further improve the accessibility of our mobile app to include BSL video, venue accessibility info and further information.

We felt that improving this information would benefit those who have a disability and would make their journeys and experiences more enjoyable.