June 03 2013

The behaviour change lab confronts a fundamental challenge for Greener Journeys and the bus industry at large: what are the practical on the ground methods of getting people out of their cars and onto buses. Working with communities, PTEs and bus operators around the UK, the lab aimed to develop a series of new tools to encourage motorists to make the switch. Read here the evaluation of the first set of pilot schemes.

View the full report here