March 10 2022
In this week’s blog post CPT Coaching Manager Phil Smith writes about Visit England’s upcoming English Tourism Week and how operators can get involved.
There is just over 1 week to go until English Tourism Week 2022 begins on Friday 18 March, running until Sunday 27 March. Coaches are a huge part of the tourism industry. 23 million trips are made by coach to tourist destinations, and coach tourism in the UK contributes £14 billion to the economy.
The theme of this year’s English Tourism Week, coordinated by Visit England, is ‘You’re Welcome’, to send the message that everyone working in tourism is ready to welcome visitors back and are working hard to do so. This presents another opportunity for us in the coach industry to highlight all the ways we support tourism around England and play a vital role keeping people connected with travel opportunities that are social, flexible, affordable, and environmentally friendly.
We have begun this important work already and in January of this year we saw the launch of the industry’s first ever national television campaign, ‘Get Back On Board’. The aim of this industry-wide campaign was to raise awareness of the positive experiences coach travel offers, and showcase leisure trips people can take by coach. Following the success of this campaign, we must keep the momentum going and continue to raise the profile of our industry.
To help our members get involved with English Tourism Week, next week you will be able to access a toolkit with examples of social media content, key statistics, social media graphics, and more about the background of Visit England’s campaign. This will also be accompanied by resources to help you promote the Get Back On Board campaign on your own social media accounts, including a copy of the video to share.
CPT will of course continue to promote coach travel and tourism through the work we do. We will be showcasing the Get Back On Board advertisement on our Twitter account and continue to direct people to the campaign’s website. Keep an eye out throughout the year as we keep you up to date with the latest campaigns and developments, and please do tag us on Twitter so we can support the work you are doing to raise the profile of our industry.
You can find out more about English Tourism Week here.