CPT News Release: Shrewsbury wins 2012 Coach Friendly Town Award

Published: 26-12-2012

The Confederation of Passenger Transport UK (CPT) has today announced that, the town of Shrewsbury has been awarded with their prestigious ‘Coach Friendly Town Award’.

was launched by the CPT in 2003. The Award was designed to recognise and highlight the work that towns, attractions and local authorities undertake to improve coach access and driver facilities, and at the same time encourage coach tourism within their ‘sphere of interest’.

Within the West Midlands Region - Stratford Upon Avon, Lichfield, The Ironbridge Gorge World Heritage Site, and last year (2011) Coventry City were all past winners of this important Industry Award.

This award has been very pro-actively used by previous winners in several major travel and tourism marketing campaigns over the years, and winners are of course eligible to use the official ‘Coach Friendly’ award logo on their literature. European coverage of the award is also guaranteed to recipients, with the work that the CPT continues to undertake with our partners on the continent and of course our own UK industry press.

It is appropriate to add that as part of ensuring that this accreditation continues to be justified and can be retained, CPT will continually monitor the feedback received from coach operators on destinations and in addition, unannounced inspections are also conducted by CPT Representatives.”

The Award will be presented to Shrewsbury and their organisation which has been led in partnership by Shrewsbury Tourist Association and Shropshire County Council at the West Midlands Region of the CPT’s Annual Dinner and Awards Ceremony, to be held at The Drayton Manor Hotel, Tamworth, on February 8th 2013.

Notes for Editors

  • Coach Friendly Status is awarded to destinations that show clear commitment to understanding the requirements of the coach, its passengers and driver. Coach travel is important to the economy and is central to the tourism industry.
  • Advantage West Midlands often quoted that the overall Tourism sector was the fourth largest contributor to the economy of the West Midlands. Each year more than 140 million visits are made to our region, generating over £5 billion to the economy and supporting more than 130,000 jobs. Additionally, business tourism is now worth over £6.6 billion and offers employment to more than 100,000 people.
  • As an industry we have been urging local authorities to do much more to improve facilities for coach operators and their customers. Good signage, toilets, adequate coach parking, all play a part in growing visitor numbers, and thereby improving the Local Economy.
  • We urge Shrewsbury and their politicians - not to sit back on their laurels now, but to ‘kick on’ be innovative, and continue to grow their local economy by developing the benefits that coach travel will bring impetus that The Coach Friendly Town Award will bring to Shrewsbury.
For further information contact
  • Phil Bateman MBE Regional Manager CPT West Midlands on 01922 403960
  • Judie McCoy Director, Shrewsbury Tourist Association 01743 246720/07855 751799- Email;Judiemccoy@aol.
  • Alison Patrick- Tourism Officer Visitor Economy Team Shropshire Council Shirehall, Abbey Foregate, Shrewsbury SY2 6ND Tel: 01743 252546 E Mail: alison.patrick@shropshire.gov.uk

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